There’s An App For That – Covet Fashion

OK, so it’s no secret I’m a fan of fashion, but lets face it, my wardrobe is very “St Lukes” and not a lot of “Newmarket”. For one I don’t have the budget for high end designer threads, and for the most part I’m so used to wearing stuff that ‘fits’ that I haven’t been fashion conscious for myself – just others.

My Second Life wardrobe is AMAZING! In a world where EVERYTHING fits, and you can change your shape, skin tone, make up, hair, shape, and even your eye colour with just a few clicks of the mouse it’s very very easy to live a fantasy life of clothing you would never wear, or mostly could never afford to wear, in real life.

But Second Life is hard, it’s time consuming – incredibly time consuming, and well ‘who got time for dat’, so I guess I’ve been looking for a surrogate, that whilst no where near the calibre of SL, this app does lend itself to fantasy wardrobes, instant transformations, and the opportunity to own items you never could in the real world. Introducing Covet Fashion.

Thanks to Donna, I know have a new app addiction, and it’s right up my alley.

The website declares

Shop. Style. Win.

Covet Fashion gives users the freedom to shop and style with over 80 designers’ collections & build complete head-to-toe looks. Covet Fashion is the best way for brands to connect to their target audiences on mobile and tablet.

Covet Fashion is a personalized styling experience that allows you to pick pieces from the best virtual closet. I think it has the potential to change the way people discover and interact with fashion. – Rachel Zoe

Let’s face it, most of use would love a bigger wardrobe and having this virtual closet is the closest most of us are going to get to owning the designer labels on the site – given that, if you  have the $$$ you can buy directly from the game and have the item delivered right to your door. I have a feeling this game is just the beginning of our future online shopping experience. We’ll eventually be able to dial in our digits, put on an outfit and get a digital impression of what it would look like on us. Add to that the ability to mix and match what is already in your RL wardrobe and BOOM! A whole new way to online shop.

Covet gives you the opportunity to express your fashion styling with a series of Events to style your client for. Some have very flexible criteria, and others what seems like ridiculously strict criteria. Event themes range from Navy Seal to Ingenue. 1920’s photographer to CEO. Then you are judged by your fellow Coveters. In order to enter events you vote of the looks entered by other app users. Herein lies my only issue with the game. We each have our own interpretation of the theme, and whilst some of them are WTF were you thinking (and I include myself in that group on occasion), some of the looks entered are determined by the budget you have, what you have in your closet, who you can borrow from (one item her event), but a lot of it comes down to what you think the look is. That being said, the hair, skin, and make up are all FREE so why would you enter a 1920’s photographer using a 1980’s Farrah hair do? Yep, none of those looks got my vote!

So there it is, my current, There’s An App For That!

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